MAKING AN IMPACT
NEW DIGITAL FEATURES FROM IMPACT AUTO AUCTIONS CANADA
Impact Auto Auctions Canada provides the advantage in salvage auto auctions with its digital auction model giving more buyers access across, North America’s broadest salvage auction facility footprint, broad product selection and exceptional customer service.
The global Insurance Auto Auctions (IAA) name boasts more than 150 corporate-owned facilities across the United States, Canada and the U.K.. A subsidiary of the global brand, Impact Auto Auctions Canada provides vehicle suppliers and buyers with powerful solutions to process and sell sell insurance total loss, recovered theft, fleet lease, donation and rental vehicles.
Earlier this year, Impact Auto Auctions introduced the salvage auction industry’s first 360 walk-around digital experience, Impact 360 view. Through the Impact 360 view, which provides high-resolution images and panoramic video, buyers can virtually inspect vehicle parts, components and damage through digital images and video.
All Impact branch locations throughout Canada offer Impact 360 View for vehicles twelve years old and newer, unique classics, high-end vehicles and exotics. The technology’s benefits include enhanced imagery, zoom and pan capabilities as well as additional views beyond 5MB HD providing internal and external insight on critical areas of the vehicle.
Most recently, the company enhanced the 360 view program to include the Feature Tour tool, which allows buyers to quickly and easily identify value-added features and options present on each listed vehicle. The company is also working to add engine start videos to 360-view, allowing buyers to view and listen to a 10-second clip of the engine running.
“For recyclers, it’s huge,” said Vinesh Mistry, director of marketing and communications for Impact Auto Auctions Canada. “The engine and transmission are critical components when considering purchasing a vehicle, so we’re excited to bring that feature to Canada in 2021.”
The company is focused on bringing to market a complete vehicle merchandising platform, designed using extensive e-commerce merchandising capability including imagery.
The platform engages buyers with a vehicle digitally through unique, multiple touchpoints that provide the details needed to make confident online bidding and buying decisions. The merchandising tools and features provide buyers with an unmatched research process, improved purchasing guidance and greater trust.
With its global reach, Impact attracts buyers across the globe. To learn more about the company, visit impactauto.ca.
Earlier this year the company launched Impact 360 View, which allows buyers to virtually inspect vehicle parts, components and damage through images and video. Most recently, Impact enhanced the 360 view program to include the Feature Tour tool, which allows buyers to identify value-added features and options present on each listed vehicle.
Impact Auto Auctions Canada provides the advantage in salvage auto auctions with its hybrid auction model combining live and live-online auctions, North America’s broadest salvage auction facility footprint, broad product selection and exceptional customer service.