IAA IMPACTING THE CANADIAN AUTOMOTIVE INDUSTRY
For IAA, celebrating 40 years in Canada is far more than a milestone— it’s a testament to the company’s continuous evolution, its embrace of technology and innovation and commitment to excellence.
The company’s story began under the name Impact Auto Auctions, with vehicles auctioned the old-fashioned way: standing with a microphone in front of in-person bidders amid the unmistakable energy of the live auction block. Over the years, IAA has transformed, adapted and embraced rapid change to create a seamless and inclusive experience for its customers.
“It’s been an exciting journey from yesterday’s traditional auction block to today’s fully digital bidding and buying platform. We pioneered the concept of live simulcast auctions, bridging the gap between in-person and online bidders across the globe,” the company says. “Today, we proudly offer a comprehensive suite of merchandising tools and online bidding capabilities that allow users to participate from anywhere in the world–whether on a desktop or mobile device.” IAA’s consistent commitment to delivering an unparalleled customer experience has played a pivotal role in maintaining a leading market share position in Canada.
“We’re not just celebrating 40 years; we’re celebrating four decades of innovation, dedication, and customer satisfaction.”
THE IAA PURPOSE
IAA’S purpose is clear and unwavering. The company serves a diverse community of sellers, offering a wide array of vehicles across various damage classes. Whether it’s light damage or high mileage, late-model or theft recovery, IAA is committed to providing a platform where sellers can efficiently market their vehicles to a broad and engaged buyer base. IAA’s dedication to transparency, fairness and the highest ethical standards sets them apart in the industry.
PEOPLE AND IAA
IAA’s success over the last 40 years has been built on the dedication and expertise of its greatest asset—its people. The IAA team in Canada consists of professionals who are passionate about the automotive industry, committed to delivering exceptional service, and driven to embrace innovation. From branch staff across the country who intake and prepare vehicles for sale to customer service teams ensuring smooth transactions, IAA’s talented people make it all possible.
As IAA celebrates this remarkable milestone, the company would like to extend its gratitude to its employees, customers and partners who have been an integral part of the journey. Their trust, support and shared vision have propelled IAA to the forefront of the Canadian auto industry.
LOOKING FORWARD
IAA is not only celebrating its past but also looking forward to the future with excitement and anticipation following IAA’s acquisition by RB Global in Spring 2023. RB Global’s family of companies, including Ritchie Bros. Auctioneers–a trusted household name across Canada–combine with IAA to offer unmatched vehicle and equipment assets across a host of industries that include automotive, construction, agriculture, and more!
IAA remains committed to innovation, sustainability, and its mission of making the vehicle auction experience more efficient, accessible and inclusive. “We are excited about the next chapter of our journey and the opportunity to continue serving the Canadian automotive community for many years to come.” “Thank you for being a part of our story. Here’s to the next 40 years of success and growth.”
